Product Based Seller Experience Phase 2 Begins Sept. 15th
As eBay announced earlier this year, they are moving toward a Product Based Shopping Experience (PBSE) (https://pages.ebay.com/seller-center/listing-and-marketing/product-based-shopping-experience.html#listing-ebay-catalog). The idea is that rather than buyers seeing hundreds or thousands of listings for a single common item, they will only see one product page from the catalog and be able to narrow down the purchase from there. Buyers will no longer have to look through multiple listings to find the different colors or options available for an item. A single listing for the item with all possible options will make it much easier to buy on eBay. The ultimate goal is to bring more buyers to eBay.
To reach this goal, sellers will need to provide unique identifiers (Ebay Product Identifiers or EPIDS) when listing items. This identifier will help accurately identify the item and associate it with the proper catalog entry on eBay. Many of you have been doing this through SixBit without even knowing it. If you use the Search button next to the Title in SixBit to choose an item from the eBay catalog, then SixBit has been storing the EPID and sending it to eBay for several years now.
eBay is currently in Phase 2 of the move to PBSE, and will require all items listed in the Phase 2 categories (identified below) to have an EPID. Any current listings without EPIDS will see their buyer visibility greatly decreased on Sep. 15th when Phase 2 is fully implemented. Please note that even if your category isn’t listed below, we suggest you choose items from the catalog in any category that has a catalog. This will save you grief in the future as eBay migrates additional categories to PBSE.
Here are the affected categories for Phase 2:
- Business & Industrial
- Cell Phones & Accessories
- Computers/Tablets & Networking
- Consumer Electronics
- Home & Garden
- Musical Instruments & Gear
- Sporting Goods
- Video Games & Consoles
eBay will inform you if you have any items that are non compliant, but you can also tell which items have catalog data by looking at the item in SixBit. If the Item Specifics tab shows the Stock Photo and the catalog information instead of item specifics fields, then you have already selected the item from the catalog.
To fix non-compliant listings in SixBit:
1. Open the Item record in SixBit.
2. If you have a ProductID (UPC, ISBN, EAN, etc) then enter it in the Product ID field along with the ProductID Type and click the Search icon next to the ProductID Type dropdown. If you do not have a Product ID, then ensure your title has all the keywords necessary to find it in the catalog and hit the Search button to the right of the Product Title field.
3. SixBit will search the eBay Catalog for the item.
- If only one match is found, the EPID will be stored with the item.
- If multiple matches were found, you will be shown the possibilities and be asked to choose the correct one.
- If no matches were found, then you will need to go to eBay (https://www.ebay.com/slr/prd) to create the item in the eBay Catalog. This can take several hours. The status of your Product Requests can be found in eBay’s Seller Hub under Listings|Products (https://www.ebay.com/slr/prd/status). Once created, you can return to SixBit and search for the item again to select it.
4. Once the item has been chosen from the catalog, you will simply need to go to Revise the listing from SixBit.
Upcoming in SixBit
We are currently working on building a catalog item creation feature into SixBit. Over the coming weeks, look for a beta. The beta will help you identify which listings are not compliant, and then will walk you through the steps to easily fix them. When necessary, we’ll also manage the process for creating new catalog items or modify existing catalog entries.
If you have any questions or issues, please don't hesitate to open a ticket or email us at email@example.com.
Friday, September 14, 2018