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Where Interactive Product Experiences Could Take Digital Commerce Next

An augmented reality qr code can allow packaging, retail displays, posters, catalogues, and printed advertisements to become gateways into interactive product experiences. Instead of directing customers only toward a conventional webpage, the scan can lead to a browser-based experience designed around exploration. This creates a new role for physical marketing. A package is no longer limited to the information printed on its surface. A retail display can offer more than a photograph and price. A promotional poster can provide an opportunity to interact with the product being advertised. As automated technologies improve, this barrier can become smaller. Tools that convert image to 3D model can help businesses turn existing product imagery into digital assets that can support interactive experiences. This has significant implications for e-commerce. A business with a large catalogue may already possess thousands of product photographs. If those visual assets can contribute to more efficient 3D creation, interactive content can potentially expand beyond a handful of premium products. For example, augmented reality restaurant menus can provide additional visual information about dishes, helping customers understand what they may receive before ordering. Hotels can use interactive content to present facilities or experiences. Hospitality spaces can connect physical signs and printed materials with richer digital information.