See Also

1. Adding Notes to an Item
2. Adding Inventory Information on an Item
3. Adding Weight and Dimensions to an Item
4. Adding an Item from an Item Template
5. Adding an Item from Scratch
6. Creating Items
7. Deleting Items
8. Duplicating Items
9. Entering Listing Upgrades
10. Entering eBay Listing Information
11. Entering eBay Shipping Information
12. Entering Payment Information
13. Entering Item Data
14. Importing Data into SixBit
15. Saving an Item as an Item Template
16. Entering Title and Description
17. Entering an Allocation Plan
18. Entering Etsy Information
19. Entering Product and Shipping Info
20. Entering Tags and Materials
21. Entering Categories and Attributes
22. Entering Item Specifics
23. Entering eBay Catalog Information
24. Adding Items in Bulk
25. Printing Inventory Labels
26. Adding Pricing Information to an Item
27. Adding Product Information to an Item
28. Editing Items
29. Entering Categories
30. Managing Pictures on an Item
31. Including Private Item Specifics
32. Customizing Item Information
33. Defining Custom Item Specifics

 

Using eBay Item Specifics

When buyers are shopping on eBay, they tend to have an idea of what they are looking for.  If they are looking for clothing or shoes, they usually know a size and style.  When looking for movies, they might have a certain genre in mind, and when buying electronics they may prefer a certain brand over all the rest.  

When listing items, users will want to make sure that they include all of the specific information about their items so more buyers see them when they do a search.  At one time, all of this information had to be in the listing description.  This wasn't very efficient.  It was very easy for sellers to forget information, or misspell words, or maybe they just didn't describe the item in the same words most buyers look for.

To solve this problem, eBay introduced Item Specificsproperties of an item that more accurately define it to buyers..  With Item Specifics, eBay creates a pre-defined list of all of the related properties of an item and lets the sellers select from pre-defined values.  Likewise, the buyer now has a rich search tool that allows them to pick and choose the exact size 16, green, evening dress to wear to their St. Patricks Day party this year.

To get the most benefit from Item Specifics and give sellers the best chance to make a sale, users should fill in all item specifics as completely as possible when creating items.  eBay knows that they may not have thought of everything, so in addition to the predefined item specifics and values they allow sellers to create custom item specifics.

Click here to view the "Mastering Item Specifics in SixBit" video.