Entering eBay Titles and Descriptions

The titles and description are really the "meat" of the listing.  They describe the item to the buyer.  In addition to specifying the text of the listing, users can also specify graphical elements to make their listing look nicer.  All information of this sort is entered into the Titles and Description tab.

 

 

 

In the Titles and Description group, users will:

 

To enter the eBay Title:

If the eBay Title will be same as the Product Title...

 

  1. Set the eBay Title to [[ProductTitle]].  When the listing is submitted, the text in the Product Title will replace the [[ProductTitle]] placeholder.  To understand the relationship between eBay Title and Product Title better, refer to Adding Product Information to an Item.

 

If the eBay Title will be different than the Product Title...

 

  1. Enter the text of the title.  The input field will not allow more characters to be entered than eBay will allow.

 

To enter a subtitle:

By default, the SubTitle field is not displayed.  To view the SubTitle field, click the Add icon () next to the Title field and then enter the SubTitle text.

eBay charges an additional fee for subtitles.  See http://pages.ebay.com/help/sell/fees.html for the current eBay fees.  

 

To enter the description:

The description can be plain text or it can be HTML(HyperText Markup Language) - a language for tagging text to be displayed on the internet..  Click the Edit icon () next to the Description field to use a WYSIWYG(What You See Is What You Get) - a method of editing text while viewing its final format. HTML editor to enter the description.

 

See Using the HTML Editor for more information.

 

Any text that is placed in all listings should be entered into a Description Wrapper.  By entering this information into a Description Wrapper and applying the wrapper to an item, users can avoid monotonous retyping or cutting/pasting the same data in all listings.  For more information, see Using Description Wrappers.  

 

 

Condition Description is a field dedicated to providing a detailed description of the item's condition.  The Condition Description can be found in the eBay Categories tab of the Item Window.

To enter the condition description:

Enter the text in the Condition Description field.